1. Integrity 2. Innovation 3. Family 4. Expertise
"We believe our first responsibility is to the dessert parlours, the mothers and fathers of families, the eager dessert aficionados, and all others who use our products and services. In meeting their needs, everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers’ orders must be serviced properly and accurately. Our suppliers, distributors and partners must have an opportunity to make a profit."
We are responsible to our employees, the men and women who will work with us throughout the world. We must respect their dignity and recognise their merit. They must have a sense of security in their job whilst feeling they are continuously developing.
Compensation must be fair and adequate, and working conditions clean, orderly, safe, and creative. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified.
We must provide competent management, and their actions must be carried out with integrity and be ethical.
We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens – support good workers and charities and bear our fair share of taxes. We must encourage civic improvements and better innovation and reasons for celebration. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources.
Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas by using our expertise. Research must be carried on, innovative programs developed, and mistakes paid for. New technology and equipment must be purchased, new facilities provided, and new services and products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realise a fair return”.